Prevailing Medical
Role: Marketing / Graphic Designer
Prevailing Medical is a medical engineering company that specializes in concept to market engineering. In the early stages of this role my first project was to redesign and develop the website. After this project my role lead to trade show booth event planning and google ad campaigns.
Before
Prioritizing SEO in Website Redesign
The website redesign, particularly the homepage overhaul, was centered around optimizing SEO keyword integration. The original design had limited content and lacked essential SEO keywords. My main objective for the redesign was to effectively convey the company's identity while embedding strategic SEO content to improve visibility and relevance. As a key contributor to this project, I focused on incorporating SEO best practices to elevate the site’s search engine performance.
After
Post Launch
Since the website launch for Prevailing Medical, I’ve been deeply involved in optimizing and expanding our digital presence. As the social media manager and content strategist for LinkedIn, I’ve driven engagement and built brand visibility. I oversee brand consistency across all internal and external channels, ensuring a cohesive identity. I manage Google Ads campaigns to maximize lead generation and handle Google My Business to enhance local search visibility. Additionally, I coordinate tradeshow activities, covering print, digital, and videography aspects. My role also includes CRM management and supporting the sales team in generating and nurturing leads, contributing to the overall success of our marketing efforts.
Google Ads
After establishing the company's marketing foundation, brand awareness, and social media presence, I transitioned into Google Ads to drive targeted traffic and generate leads. Below is a landing page I designed for a campaign focused on catheter design and development, showcasing my approach to creating effective ad experiences that capture and convert leads.
Project Re-Cap
At Prevailing Medical, I spearheaded the comprehensive redesign and development of the company's digital presence, guiding the brand's evolution from concept to execution. My role involved a deep dive into reimagining their narrative and aligning it with customer expectations. I played a pivotal role in refining SEO and content strategy, strategically embedding keywords to boost visibility and drive engagement.
In the design and development phase, I meticulously crafted every interface element to build trust and credibility, resulting in a digital platform that truly represents Prevailing Medical’s values. The final outcome was a user-centric experience that not only delivers information but also engages users in an immersive, tailored environment.
This project exemplifies the seamless integration of branding, user-focused design, and strategic content, culminating in a digital transformation that established Prevailing Medical as a prominent and trustworthy leader in the medical field.